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Social Media Influencers to Promote Winter in Montana

Thursday, March 24, 2016/Categories: Market MT, Tourism

Ski Lifts

This winter, Montana is inviting influential photographers and skiers to experience the winter product.

Fourteen ski areas will be visited. Each photographer or photographer/athlete pair will cover 2-3 ski resorts and the adjoining winter experience.

They will be cataloguing their experience on their social channels both in real time and up to a month after their trip.

The Office of Tourism and MSAA will be able to use these photos on social media and on digital hubs such as VisitMT.com for promotional use.

Program Deliverables

  • Six posts per influencer
  • 14,000,000+ impressions
  • Five itineraries on VisitMT.com
  • Use of #MontanaMoment

Meet the Influencers

@andy_best - An Oregon native, Andy is a photographer with a keen eye for the extraordinary. He will be skiing at Red Lodge Mountain and Bridger Bowl and traveling into YNP from Gardiner.

@gretegirl - Grete is a Red Bull athlete who is a two time X Games Champion. She will be skiing Teton Pass Ski area, Great Divide and Showdown Montana.

@stevint - Stevin is from Alberta and is an outdoor lifestyle photographer with incredible photos. He will be skiing Teton Pass Ski Area, Great Divide and Showdown Montana.

@timkemple - Tim is a creative adventure photographer with a large following and epic shots to boot. He will be skiing Discovery Ski Area, Montana Snowbowl, Lookout Pass Ski Area.

@chrissykay - Chrissy is an Oakley athlete with a passion for skiing and other outdoor sports. She will be skiing at Maverick Mountain Ski Area, Lost Trail Ski Area and Big Sky. She will also be visiting Yellowstone National Park via West Yellowstone.

@scottborrero - Scott is a Portland-based photographer who shoots for Nike. He will be skiing at Maverick Mountain Ski Area, Lost Trail Ski Area and Big Sky. He will also be visiting Yellowstone National Park via West Yellowstone.

@kcdeane - KC is a professional athlete whose thirst for adventure is never quenched. He will be skiing Blacktail Mountain Ski Area, Turner Mountain and Whitefish Mountain Resort. He will also be visiting Glacier National Park.

@chrisburkard - Chris is a self-taught photographer who got his start with surf photography. He will be skiing Blacktail Mountain Ski Area, Turner Mountain and Whitefish Mountain Resort. He will also be visiting Glacier National Park.

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DIRECTOR'S OFFICE | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | PO BOX 200501 | HELENA, MT 59620-0501 | P: (406) 841-2700 | F: (406) 841-2701 | TDD: (406) 841-2702