The Montana Office of Tourism and Business Development Instagram account, @VisitMontana, reached over 109,000 followers as of March 28, 2016. A year ago, the account had approximately 8,000 followers. That is a 1,150% increase in followers over the past 12 months.
This explosive growth is due in large part to the Instagram advertising MOTBD has done as well as the influencers MOTBD has hosted over the past 12 months. The account has a well-engaged community with an average engagement rate of 6.38%. The account keeps Montana top of mind as a travel destination with each #MontanaMoment posted.