Monday, February 11, 2013 12:49:49 PM
FOR IMMEDIATE RELEASE:
Monday, February 11, 2013
Montana Office of Tourism
Montana Department of Commerce
Montana Department of Commerce
Montana Communities to Receive Commerce Funds Totaling $150,000 for Tourism E-Marketing Projects
(HELENA) – Nine tourism e-marketing projects in eight Montana communities have been selected to receive a total of $150,000 in grant funding from the Montana Office of Tourism’s Tourism E-Marketing Technology Grant Program, through the Montana Department of Commerce.
The Montana communities of Big Sky, Deer Lodge, Gardiner, Helena, Kalispell, Missoula, Terry and Whitefish will use the Technology Grant funds to develop tourism e-marketing projects. Commerce Director Meg O’Leary approved the Technology Grant funding for the nine Montana projects following recommendations from Department of Commerce staff and Tourism Advisory Council (TAC) members.
“The digital landscape is evolving at such a rapid pace that in order to stay competitive businesses must incorporate digital technology into their marketing initiatives,” said Director O’Leary. “These trends offer travel marketers new and cost-efficient ways of connecting with consumers before, during and after their trips. We are pleased to be able to assist these tourism partners with their innovative technology outreach through this new grant program.”
Communities Receiving 2013 Tourism E-Marketing Tech Grant Awards:
Gardiner: Northern Range Promotional Cooperative - $8,000
Sponsor: Gardiner Chamber of Commerce
Terry: Visit Terry Website - $5,000
Sponsor: Prairie County Chamber of Commerce
Deer Lodge: Smartphone Self-guided Tour - $30,000
Sponsor: Deer Lodge Development Group
Missoula: Guidebook Mobile Event Application - $3,500
Sponsor: International Choral Festival of Missoula
Kalispell: Discovery on Every Device - $6,700
Sponsor: Kalispell Convention and Visitors Bureau
Missoula: Social Media & Social Networking Campaign - $10,350
Sponsor: A Carousel for Missoula Foundation
Whitefish: Responsive Web Design & Trip Planner - $30,000
Sponsor: Whitefish Convention and Visitors Bureau
Big Sky: E-launch of Warren Miller Performing Arts Center - $25,000
Sponsor: Friends of Big Sky Education
Helena: Southwest Montana E-Tourism Project - $31,450
Sponsor: Montana Preservation Alliance
“Much of how we do business these days revolves around the digital world,” said Montana Office of Tourism Administrator Jeri Duran. “Mobile usage is growing at 14 times the rate of online usage and online usage is still a growing market. Our tourism partners recognize this reality and we are excited to see these projects come to fruition through the assistance of our e-marketing grants.”
The Tourism E-Marketing Technology Grant was developed in 2012 to assist Montana businesses improve their competitive e-marketing position within the tourism industry.
The deadline for the next round of grant applications will be announced in August 2013. For more information, contact Montana Office of Tourism’s Visitor Information Systems Manager, Carol Crockett, 406-841-2796, firstname.lastname@example.org.