Making the Connection: Tradeshow Links Retail Buyers with Montana Artisans
Made in Montana Tradeshow for Food and Gifts takes place in Helena later this month with more exhibitors, extended hours, plus a visit from “The Retail Doctor”
(HELENA) - The Made in Montana Tradeshow for Food and Gifts will make its Helena debut later this month at the Lewis & Clark County Fairgrounds with more exhibitors, more unique and authentic products, and a refreshed approach to promoting Made in Montana products.
The main purpose of the tradeshow is to connect Montana retail store buyers with Made in Montana program members. The demand for genuine, authentic, and locally-made products has been on the rise. Recent tourism research shows that reselling Made in Montana products can be especially profitable for retailers because visitors to the state are specifically looking to buy products made in Montana.
This alone is great news for Montana retailers, but visitors aren’t the only ones looking for products made closer to home. The popularity of “shop small” and “shop local” movements throughout Montana communities has also led to an increased number of consumers seeking out in Made in Montana products. Rising interest in the “locavore” movement has also boosted interest in Montana-produced food items such as honey, jams and jellies, and specialty sauces.
Exhibitors this year include seasoned veterans of the tradeshow showing off their latest and greatest as well as novice exhibitors hoping to get their products onto store shelves for the first-time. The Made in Montana program has seen a significant increase in membership applications per month, highlighting the growing interest from Montana producers and manufacturers who view the program as a valuable branding tool.
Attending the tradeshow has an added bonus for retailers too - Bob Phibbs, The Retail Doctor® will be on hand Friday, March 21 to present a free seminar to those in attendance. Phibbs will present, “You Can Compete!” a customized workshop for Montana retailers designed to get store owners to think outside of the box and evaluate the effectiveness of their retail strategies.
Interested wholesale buyers are encouraged to pre-register for the tradeshow and discover new products for their stores to help meet visitor and local demand for authentic Made in Montana goods. Buyers can complete the brief registration and qualifying information at http://madeinmontanausa.com/BuyerRegistration.asp.
The public is invited to attend during the Product Showcase day on Saturday, March 22nd. Attendees can see, sample and purchase products as well as learn where they can be found in stores in their area. This day helps promote recognition of Made in Montana products and provides producers and wholesale buyers with valuable public feedback.
Made in Montana Tradeshow for Food & Gifts
Helena, Lewis & Clark County Fairgrounds Exhibit Hall
March 21 (Wholesale Buyers Only; must pre-register) 9:00 AM – 6:00 PM
March 22 (Product Showcase; free to public) 9:00 AM – 5:00 PM
Made in Montana Program, (406) 841-2757