Still Time to Choose New Welcome to Montana Highway Sign Design
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HELENA, Mont. – Since launching the online voting page for choosing Montana’s next Welcome to Montana highway sign design in late November, residents have made their voices heard with over 8,000 votes so far. With voting closing on Dec. 31, 2025, Commerce encourages Montanans who haven’t voted yet to get their votes in soon!
In May 2025, Gov. Greg Gianforte and the Montana Department of Commerce unveiled Montana’s new brand at the World Famous Miles City Bucking Horse Sale. Inspired by the new Montana brand’s primary purpose to represent the people, places and stories of the residents who call the state home, Commerce invited Montanans to be the decision makers in what the new highway signs will look like at each of the entry points to the state.
“There’s no better feeling than crossing state lines back home to Montana,” Gov. Gianforte said. “Our highway signs give our families, friends, and visitors the warm welcome they deserve. I am excited to see what Montanans choose.”
Commerce’s website for voting on the sign designs, visitmt.com/welcome-sign is live now and voting is still open until Dec. 31, 2025. Three design options, inspired by Montana’s new brand, are available. Each includes unique aspects of the new brand and elements of the state.
Current highway welcome signs were installed in 2014. With the help of the Montana Department of Transportation, it is expected that the new welcome signs will be installed across the state’s entry points in late spring as weather and access to sign locations permits.
Visitmt.com, produced by the Montana Department of Commerce, allows residents and visitors alike to discover more about Montana. Go to visitmt.com to plan your next big weekend no matter the time of year! Be sure to share your experiences on social media using #montanamoment and tag us @visitmt. Learn more about Montana’s brand at visitmt.com/montana-brand/.
Montanans interested in submitting a vote for the new highway sign can click here.
In May 2025, Gov. Greg Gianforte and the Montana Department of Commerce unveiled Montana’s new brand at the World Famous Miles City Bucking Horse Sale. Inspired by the new Montana brand’s primary purpose to represent the people, places and stories of the residents who call the state home, Commerce invited Montanans to be the decision makers in what the new highway signs will look like at each of the entry points to the state.
“There’s no better feeling than crossing state lines back home to Montana,” Gov. Gianforte said. “Our highway signs give our families, friends, and visitors the warm welcome they deserve. I am excited to see what Montanans choose.”
Commerce’s website for voting on the sign designs, visitmt.com/welcome-sign is live now and voting is still open until Dec. 31, 2025. Three design options, inspired by Montana’s new brand, are available. Each includes unique aspects of the new brand and elements of the state.
Current highway welcome signs were installed in 2014. With the help of the Montana Department of Transportation, it is expected that the new welcome signs will be installed across the state’s entry points in late spring as weather and access to sign locations permits.
Visitmt.com, produced by the Montana Department of Commerce, allows residents and visitors alike to discover more about Montana. Go to visitmt.com to plan your next big weekend no matter the time of year! Be sure to share your experiences on social media using #montanamoment and tag us @visitmt. Learn more about Montana’s brand at visitmt.com/montana-brand/.
Montanans interested in submitting a vote for the new highway sign can click here.
Tags: Business and Press Release
