Tourism | Montana Department of Commerce

For important Tourism Advisory Council meetings, public hearings and virtual workshops, please visit our page on Commerce meetings and events.

We are a versatile yet cohesive team working to sustain and grow Montana’s economy.

We envision residents and visitors enjoying Montana at its best.

Our mission is to preserve and promote the genuine character of Montana while partnering to achieve a sustainable economic future for all.

Collaboration: We foster responsive, respectful, ongoing relationship as we lead in our areas of expertise.
Integrity: We do what we say and say what we do.
Accountability: We steward public resources wisely.
Sustainability: We support meaningful growth that can be sustained for generations.
Objectivity: We recognize and honor diverse needs across the state as we champion all of Montana.
Excellence and innovation: We are leaders in our field, offering best-in-class marketing and customer services, unafraid to try new things as we grow and change.
Resiliency: As we encounter challenges, we adapt, learn new ways of operating and continue to lead with excellence.
Love for Montana: We embody our state’s ethos of adventure, independence and authenticity as we serve as its most enthusiastic ambassadors.