Department Of Commerce

The Montana Brand facilitated a statewide initiative to unify, under a single brand, the diverse collective of organizations working to market Montana.

The Montana Brand is the foundation of programs to promote the state as a place to visit.

The Montana Brand consists of three pillars:

  1. More spectacular, unspoiled nature than anywhere else in the lower 48
  2. Vibrant and charming small towns that serve as gateways to our natural wonders
  3. Breathtaking experiences by day, and relaxing hospitality at night
Montana Destination Brand Research
Discovering the Montana Brand
Using the Montana Brand
Defining the Winter Experience